This pin was produced for the Tobacco Merchants Association (TMA) of the U.S. It was part of a promotional campaign in the early 1940s (specifically around 1941–1942) to support the "Imported-Havana" cigar trade during the World War II era. This antique pin was made in the shape of a tobacco leaf and reads "Friends of Imported Havana Cigars". This piece appears to be made of celluloid and is in very nice condition. It measures about 5/8" across by 1" tall and weighs just 1.0 gram. This pin was meant to be worn by retailers or "friends" of the industry to signal quality. At the time, "Havana" tobacco was the gold standard, and the TMA used this "Friends" branding to protect the prestige of imported Cuban tobacco against domestic imitators. The "Friends of Imported-Havana Cigars" was a PR push by the Tobacco Merchants Association (TMA) around 1941 to combat the rise of domestic "Havana-style" cigars that weren't actually from Cuba.